Then I get up and he’s like, ‘Nice to meet you.’ I’m like, ‘You too,’” says Qualley. “During it, he was saying things like, ‘Now you’re a vampire, now your arm is trying to attack you, and you’re eating your pinky.’ I’m crawling on his floor, jumping on his chairs, it’s winter and I’ve got a turtleneck and stockings on and by the end, I’m drenched in sweat and out of breath. I dance like a psychopath for about an hour, literally until his phone dies. He plays the song and is like, ‘Okay, want to improvise?’ He records it on his iPhone. He gives me a vague idea of the story and concept. We sit down and talk, I filibuster while I try to calm myself and tell him bizarre anecdotes about my father that have nothing to do with why I’m there. I’m terribly nervous because I’m such a massive fan. “I get to Spike’s apartment and he’s there. Speaking at a dinner thrown by Kenzo designers Humberto Leon and Carol Lim to celebrate the new Kenzo World Intense perfume, Qualley and Leon recalled the making of the unique movie, which has been watched over 6 million times. “The only note I got from my agent was that they wanted me to dance like a tree,” said Leftovers actress Margaret Qualley, star of the original, viral Jonze-directed Kenzo World perfume ad, which featured her dancing and contorting her limbs with a back-bending frenzy. Photo: Sam Deitch/BFA.com/Sam Deitch/BFA.comĭo you remember when you had to play a tree in your grade-school play? Some of that performance experience might come in handy if you’re ever auditioning for Spike Jonze. With a pitch perfect mix of elegance, goofiness and total demonic possession-as choreographed by Ryan Heffington, of Sia's "Chandelier" fame-Qualley demolishes her grandiose surroundings with a flip and a kick and a lazer finger or three.Carol Lim, Margaret Qualley, and Humberto Leon. The song is agressive, slamming into your ears with cut and paste beats Pro-Tooled to make your body move and boy does Qualley convulse to the beat. It's when she slips out into the hallway, a tear or two sliding down her peachy cheeks, that shit really gets interesting. In this clip 21-year-old Margaret Qualley, who you may recognize from The Leftovers, finds herself at a staid awards ceremony, politely listening to the speeches, wearing a rather spectacular, multi-tiered green Kenzo gown. The pair also co-founded Opening Ceremony and the trio have been frequent collaborators over the years. and is Spike's brother, meanwhile Kenzo's creative masterminds are Carol Lim and Humberto Leon, the latter of which is one of the director's closest pals. Spike's has long since moved on, but this fashion ad is essentially a music video for Sam Spiegel & Ape Drums, featuring Assassin, for a song called "Mutant Brain." As you may or may not know Sam makes music as N.A.S.A. These days it's less about making music vids glossy and impressive and more about being inventive on a shoestring-take a teeny tiny budget and stretch it like Gumby. The man's brain is a wonder and he's been directing some of pop culture's most era-defining promos since the 90s. Is it any surprise that Spike Jonze's commercial for Kenzo's latest fragrance, Kenzo World, is better that 94 percent of all music videos around right now? Uh, no.
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